Why in News?
- Union Minister Amit Shah informed the Lok Sabha, about the launch, targeting a 50% jump in milk procurement by dairy cooperatives to 1,007 lakh kg daily by 2028-29.
Key Objectives
- Expand dairy cooperative societies (DCS) by setting up 75,000 new ones and strengthening 46,422 existing, including multipurpose DCS and PACS.
- Provide market access in uncovered areas (Uttar Pradesh, Odisha, West Bengal) and link to new/expanded milk routes.
- Increase organized sector's share, generate rural jobs (dairy supports 8.5 crore people), and fight malnutrition.
Focus Areas
- Women's empowerment: Women form 70% of dairy workforce; initiative prioritizes women-led cooperatives for economic independence.
- Infrastructure: Automatic milk collection units (AMCU), bulk coolers, testing equipment tailored to local needs.
- Broader goals: Lower production costs, stable farmer incomes, reduce regional disparities, and boost exports.
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