North Eastern Region Agri-Commodity e-Connect (NERACE) app
Why in news?
The North Eastern Region Agri-Commodity e-Connect (NERACE) app and portal reached full operational status in early 2026, linking Northeast farmers directly with nationwide buyers.
About NERACE App
The North Eastern Region Agri-Commodity e-Connect (NERACE) app is a digital marketplace launched in July 2024 to connect farmers and agri-producers from India’s North Eastern Region with buyers nationwide, offering real-time trading of fresh and processed agricultural products. It was developed by the North Eastern Development Finance Corporation Limited (NEDFi) and funded by the North Eastern Council (NEC) under the Ministry of Development of North Eastern Region (MDoNER).
Key Highlights
- Launch Date: 12 July 2024, Shillong
- Developed by: NEDFi, funded by NEC (MDoNER)
- Purpose: Provide market linkage for agricultural and horticultural products from the North Eastern Region (NER).
- Platform: Available as both a web portal and mobile app (Google Play).
Features for Farmers & Sellers
- Easy Registration: Farmers and producer groups can quickly onboard.
- Product Listing: Ability to showcase fresh and processed commodities (pineapple, ginger, turmeric, etc.).
- Auction & Bidding: Sellers can participate in transparent auctions to maximize returns.
- Market Expansion: Connects local producers to national and potentially global buyers.
Features for Buyers
- Comprehensive Product Selection: Wide range of commodities from NER, including raw and processed goods.
- Real-Time Purchase: Instant notifications on product availability and trading status.
- Profile Creation: Buyers can set up profiles to streamline procurement.
Importance
- Boosts Farmers’ Income: By reducing middlemen and offering direct access to buyers.
- Promotes NER Specialties: Products like pineapple (high sweetness, low fiber) and ginger (high oleoresin, strong aroma) are highlighted for their global appeal.
- Supports Digital Inclusion: Encourages adoption of e-commerce in rural and semi-urban areas.
Challenges & Considerations
- Digital Literacy: Farmers may need training to use the app effectively.
- Logistics & Infrastructure: Transport and cold storage facilities are crucial for perishable goods.
- Market Awareness: Buyers outside NER need confidence in product quality and supply chain reliability.
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