Why in news?
Recent news highlights the seven-year milestone of Womaniya Initiative in January 2026, with over 2 lakh women-led MSEs registered and securing more than ₹80,000 crore in orders, surpassing the 3% mandatory procurement target.
About
The Womaniya Initiative is a flagship program launched on 14 January 2019 by the Government e-Marketplace (GeM) to empower women-led enterprises and Self-Help Groups (SHGs) by giving them direct access to public procurement markets. It has become a major driver of gender-inclusive economic growth in India.
Key Highlights of the Womaniya Initiative
- Platform: Government e-Marketplace (GeM)
- Objective: Strengthen participation of women-led Micro & Small Enterprises (MSEs) and SHGs in government procurement.
- Launch Date: 14 January 2019
- Aligned Policies: Aatmanirbhar Bharat, Make in India, Vocal for Local
Impact
- Economic empowerment: Women-led businesses now play a significant role in India’s public procurement ecosystem.
- Social inclusion: Encourages SHGs and rural women entrepreneurs to participate in formal markets.
- Policy innovation: Demonstrates how digital platforms can bridge gender gaps in economic participation.
Challenges & Considerations
- Awareness gap: Many women entrepreneurs, especially in rural areas, remain unaware of GeM opportunities.
- Capacity building: Training and digital literacy programs are essential to help SHGs fully leverage GeM.
- Sustainability: Continued support is needed to ensure long-term competitiveness of women-led enterprises.
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