Nayi Chetna 4.0
Why in news?
Nayi Chetna 4.0 is the fourth edition of a national campaign launched under the Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM) by Ministry of Rural Development to promote women's safety, dignity, economic empowerment, and elimination of gender-based violence in rural areas. The campaign inaugurated on November 25, 2025, coinciding with the International Day for the Elimination of Violence against Women.
Key Objectives
- Strengthen community action against gender-based violence, including substance abuse as a root cause of domestic violence.
- Promote safe mobility, shared domestic responsibilities, and recognition of women's economic contributions.
- Enhance access to credit, skills, markets, and livelihoods, aiming to create more 'Lakhpati Didis' (women earning over ₹1 lakh annually).
Implementation
- The campaign involves 11 central ministries (e.g., Women & Child Development, Home Affairs, Panchayati Raj) through a tripartite MoU for Violence-Free Village Initiatives, with grassroots activities by SHGs, Anganwadi workers, and community leaders.
- It fosters a 'Jan Andolan' (people's movement) for gender-responsive policies and model violence-free villages.
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