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Bima Sugam is a newly launched unified digital marketplace for insurance, officially launched on September 17, 2025, by the Insurance Regulatory and Development Authority of India (IRDAI).
 
Key Feature:

• Unified Platform: Bima Sugam will serve as a single online marketplace for all types of insurance, including life, health, motor, and general insurance from various companies.
• End-to-End Digital Experience: The platform will facilitate the entire insurance lifecycle digitally – from purchasing and renewing policies to managing them and settling claims.
• Centralized Policy Repository: All policies will be held in a dematerialized format in an e-insurance account (e-IA), eliminating the need for physical documents and reducing the risk of loss or damage.
• Enhanced Transparency: Policyholders will be able to easily compare different insurance products, their features, benefits, and costs, enabling informed decision-making.
• Part of Bima Trinity: Alongside Bima Vistaar (simplified products for rural India) and Bima Vahak (women-led distribution), aiming for "Insurance for All by 2047" under the Viksit Bharat 2047 vision.
• End-to-End Services: Unlike private distributors, Bima Sugam offers end-to-end policy servicing, including claim settlement, renewal, and management at minimal cost.

Bima Sugam platform aims to bridge the existing gaps in the insurance market and contribute to the vision of "Insurance for all by 2047."

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