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Phase II of the Niveshak Didi program was officially launched on August 31, 2025, at Patelguda Panchayat in Hyderabad by the Investor Education and Protection Fund Authority (IEPFA) under the Ministry of Corporate Affairs in collaboration with India Post Payments Bank (IPPB).
Phase II targets training over 40,000 women postal workers (Niveshak Didis) who will conduct more than 4,000 financial literacy camps across rural, semi-urban, and tribal areas.
 
Key points about the Niveshak Didi initiative:

• Objective: To empower rural women through financial literacy by training women postal workers and local community leaders to become grassroots financial educators called "Niveshak Didis."
• Organizers: Launched by Investor Education and Protection Fund Authority (IEPFA) under the Ministry of Corporate Affairs and India Post Payments Bank (IPPB) under the Department of Posts.
• Target Group: Rural, semi-urban, and tribal women, with a focus on those in remote areas who are natural influencers in their communities.
• Training and Outreach: Over 40,000 women postal workers will be trained as Niveshak Didis to conduct more than 4,000 financial literacy camps.
• Focus Areas: Financial education covering savings, investment safety, insurance, digital banking, secure transactions, and fraud prevention.
• Local Language Delivery: Education delivered in local languages (13 Indian languages), making financial concepts easily understandable.
• Innovative Approaches: Includes unique methods like India’s first floating financial literacy camp to reach diverse rural populations.
• Women-Led Model: Emphasizes "by women, for women," empowering women to lead financial awareness in their communities.
• Impact: Aims to build confidence among rural women to make informed financial decisions, protect their money, and foster financial inclusion.
• Partnership Benefits: Leverages IPPB’s extensive rural network for last-mile financial education and service delivery.
• Broader Goal: To create a financially literate, resilient, and self-reliant rural India by empowering women financially at the community level.

These points summarize Niveshak Didi as a pioneering, women-centered financial literacy drive enhancing grassroots financial empowerment and inclusion across rural India.

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