The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs 10 lakh on Rapido for misleading advertisements with the claims "Guaranteed Auto" and "AUTO IN 5 MIN OR GET ₹50." And ₹3 Lakh on VLCC limited for Misleading Fat-Loss Ads on CoolSculpting.
The advertisements were found to be false, misleading, and unfair trade practices.
 
About CCPA
Established under the Consumer Protection Act, 2019 to protect consumer rights in India.
 
The structure of the Central Consumer Protection Authority (CCPA):
 

• Chief Commissioner: Head of the Authority responsible for overall leadership and administration.
• Two Commissioners: One Commissioner for goods-related issues and another for services-related matters.
• Investigation Wing: Led by a Director-General, including Additional Director General, Directors, Joint Directors, Deputy Directors, and Assistant Directors responsible for conducting inquiries and investigations.
• District Collectors: Empowered to inquire and investigate complaints within their jurisdiction as referred by CCPA or its Commissioners and submit reports.

Powers and Functions of CCPA

• Established under the Consumer Protection Act, 2019 to protect consumer rights in India.
• Protects, promotes, and enforces the rights of consumers as a class.
• Prevents unfair trade practices and ensures no person engages in such practices.
• Regulates and prohibits false or misleading advertisements of goods and services.
• Has powers to inquire, investigate, and take suo motu action or based on complaints.
• Can order recalls of hazardous or unsafe goods and withdrawal of unsafe services.
• Issues safety notices to alert consumers against dangerous products or services.
• Can impose penalties and fines on violators, including suspension or cancellation of licenses.
• Advises Central and State Governments on consumer welfare measures.
• Promotes consumer awareness and education on rights and responsibilities.
• Encourages cooperation with NGOs and consumer organizations.
• Has authority to regulate e-commerce and modern trade practices.
• Can file complaints or intervene in consumer dispute redressal commissions.
• Mandates the use of unique goods identifiers to prevent unfair practices.

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