Why in news?
Nasha Mukt Bharat Abhiyan (NMBA) is a nationwide campaign to create a drug-free India. Launched on 15 August 2020 by the Ministry of Social Justice and Empowerment, it is a multi-pronged initiative targeting the prevention, treatment, and rehabilitation of those affected by substance abuse. Here’s an overview of the campaign as of 2025:

Objectives and Vision

• Preventive education and awareness generation to inform the public about the dangers of substance use.
• Identification, counseling, treatment, and rehabilitation of individuals with substance dependence.
• Training and capacity building for service providers.
• Reducing stigma and re-integrating affected individuals into society.
• Fostering community-level involvement to create sustainable change.

Key Strategies

• Supply Control: Operated by the Narcotics Control Bureau to restrict the flow of illicit substances.
• Demand Reduction & Awareness: Extensive outreach programs coordinated by the Ministry of Social Justice and Empowerment.
• Treatment & Rehabilitation: Support by the Ministry of Health and Family Welfare through a network of free centers and volunteers.

Reach and Impact (As of May 2025)

• Over 15.58 crore people have been sensitized, including more than 5.20 crore youth and 3.30 crore women.
• More than 27.76 lakh individuals received treatment.
• 730+ free de-addiction centers established across the country.
• 10,000+ Master Volunteers trained to support the de-addiction process.
• The campaign actively uses mobile apps, social media, and helplines for data collection, awareness, and support.

Implementation Structure

• District Level Committees (headed by District Collectors/Magistrates) implement local action plans.
• State Level Committees monitor district activities and provide strategic guidance.
• Master Volunteers are empowered to drive awareness and conduct outreach activities.

Notable 2025 Event

A special "Nasha Mukt Yuva for Viksit Bharat" Youth Spiritual Summit was held in July 2025 at Varanasi, uniting 500 youth from spiritual organizations alongside multiple ministries. The summit emphasized youth-led efforts and spiritual engagement for a drug-free India. It concluded with the adoption of the "Kashi Resolution," outlining an actionable roadmap toward a Nasha Mukt (drug-free) Bharat.

Conclusion

Nasha Mukt Bharat Abhiyan is an ongoing, large-scale movement focused on eradicating substance abuse through education, community engagement, and robust support systems. It leverages government agencies, volunteers, technology, and cultural mobilization to move towards its ambitious goal—a drug-free India.

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