Tribal Cooperative Marketing Development Federation of India (TRIFED)
Why in News?
- Logistics Partnership with India Post: On March 25, 2026, TRIFED signed an MoU with the Department of Posts to boost tribal e-commerce. This partnership includes Speed Post services with a "Book Now Pay Later" (BNPL) facility and API integration for seamless order tracking.
About
- Bharat Tribes Fest 2026: TRIFED is currently hosting a 12-day national festival (March 18–30, 2026) at Sunder Nursery, New Delhi. The event features over 1,000 artisans from 730+ tribes and, for the first time, includes an International Pavilion with participants from Australia, Fiji, and Vietnam.
- Launch of 'RISA: Timeless Tribal': A new premium brand, RISA, was launched during the festival. It features collaborations between renowned designers and tribal artisans to integrate traditional textiles like Eri Silk and Kotpad Cotton into global fashion.
- CSR Conclave 2026: This event aimed to bridge the gap between corporate houses and tribal entrepreneurs through Corporate Social Responsibility (CSR) initiatives.
Key Information
- Establishment: Founded in 1987 under the Multi-State Cooperative Societies Act, 1984.
- Dual Role: Functions as both a market developer and a service provider for tribal products.
- Retail Network: Operates the Tribes India brand with 120+ retail outlets across India.
- Major Schemes:
- Pradhan Mantri Van Dhan Yojana (PMVDY): Focuses on value addition of forest produce through Van Dhan Vikas Kendras (VDVKs). Each centre groups roughly 300 tribal gatherers into Self-Help Groups (SHGs).
- MSP for MFP: A flagship scheme providing a Minimum Support Price for forest produce to protect tribals from middleman exploitation.
- Tech for Tribals: A capacity-building program in association with premier institutes like IITs and IIMs to impart entrepreneurship skills to tribal gatherers.
- Aadi Mahotsav: TRIFED's flagship annual festival that celebrates tribal culture, crafts, and cuisine on a national scale.
- Digital Presence: Markets authentic products globally through the Tribes India E-portal and collaborates with platforms like Meesho for wider reach.
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