Trade Enablement and Marketing (TEAM) Initiative

Why in News?
The Ministry provided a formal update in Parliament (Lok Sabha) regarding the scheme's progress, confirming that the National Small Industries Corporation (NSIC) is actively conducting 150 awareness workshops in Tier-2 and Tier-3 cities.

Core Objective

Digital Empowerment: To help 5 lakh Micro and Small Enterprises (MSEs) transition from traditional to digital commerce by integrating them into the ONDC network.
Inclusive Growth: A specific mandate ensures that 50% of the beneficiaries (2.5 lakh enterprises) are women-owned MSEs.

ONDC Integration: Direct access to a government-backed network that provides ready-made online storefronts, reducing the need for small businesses to build their own e-commerce platforms.
Digital Cataloguing: Financial and technical assistance for creating digital product catalogues, including the use of AI-based tools to speed up the process.
Logistics & Payments: Integrated support for order fulfilment, secure online payments, and transport logistics.
Reduced Costs: Lower commissions compared to traditional e-commerce giants, making it viable for even the smallest micro-enterprises to sell online.

Target Group: All Udyam-registered Micro and Small Enterprises in both the manufacturing and service sectors.
Exclusion: Medium Enterprises are generally not eligible for benefits under this specific initiative.
Implementing Agency: The National Small Industries Corporation (NSIC), a Mini Ratna CPSE under the Ministry of MSME.

Formalization: Helping businesses enter the formal economy to access credit more easily.
Market Access: Expanding customer reach through digital marketplaces.
Technology: Leveraging modern tools to increase productivity.
Skill Development: Specialized training in digital marketing and e-commerce operations.
Globalizing Traditions: Pushing traditional industries like Khadi and Coir into global markets.
Empowerment: Focused support for women and artisans.

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