Why in News?
Purabi Ice Cream is recently in the news because on 28 July 2026, Assam has officially exported its first-ever international dairy consignment to Bhutan.
Key Information
- The inaugural shipment was flagged off by Assam CM Dr. Himanta Biswa Sarma.
- Product Range: The 5,627-litre shipment features popular flavors (Vanilla, Chocolate, Butterscotch, Strawberry, Mango) in various packaging options for retail and institutional use.
- Distribution Target: The products will reach major cities in Bhutan, including Thimphu, Paro, Phuentsholing, and Wangdue.
- Manufacturer & Marketer: Produced by the West Assam Milk Producers' Cooperative Union Limited (WAMUL) and marketed by North East Dairy and Foods Limited (NEDFL).
- Economic Impact: Supports local dairy farmers through a cooperative network, driving rural economic growth.
- Production & Logistics: Produced at a 60,000-litre capacity plant in Guwahati, with support from the World Bank-funded APART project.
- Export Support: Facilitated by the Agricultural and Processed Food Products Export Development Authority (APEDA).
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