Integration with Export Promotion Mission (EPM): As of March 2026, the scheme has been functionally integrated into the broader Export Promotion Mission (EPM), a unified ₹25,060 crore framework launched to streamline India’s export competitiveness.
Key Objectives
Create awareness on export-import procedures, incentives, and opportunities.
Build capacity through mentoring, training, and handholding for first-time exporters.
Promote entrepreneurship in international trade, targeting youth, women, and MSMEs.
Launch and Implementation
Announced on October 13, 2011; implemented during the 12th Five-Year Plan with a budget of Rs. 23.23 crore over four years.
Run by DGFT officers as "Niryat Bandhus" via orientation programs, counselling, and outreach.
Activities Covered
Export-import documentation, customs procedures, and trade finance.​
Market identification, international marketing, e-commerce, quality standards, and risk management.​
Linkages with export promotion councils and government incentives under Foreign Trade Policy.​
Achievements
Trained thousands annually, enabling MSMEs to become first-time exporters and reducing compliance errors.
Integrated digital tools and e-governance for broader reach.​
Boosted export culture among startups and students.