Why in News?
- Integration with Export Promotion Mission (EPM): As of March 2026, the scheme has been functionally integrated into the broader Export Promotion Mission (EPM), a unified ₹25,060 crore framework launched to streamline India’s export competitiveness.
Key Objectives
- Create awareness on export-import procedures, incentives, and opportunities.
- Build capacity through mentoring, training, and handholding for first-time exporters.
- Promote entrepreneurship in international trade, targeting youth, women, and MSMEs.
Launch and Implementation
- Announced on October 13, 2011; implemented during the 12th Five-Year Plan with a budget of Rs. 23.23 crore over four years.
- Run by DGFT officers as "Niryat Bandhus" via orientation programs, counselling, and outreach.
Activities Covered
- Export-import documentation, customs procedures, and trade finance.
- Market identification, international marketing, e-commerce, quality standards, and risk management.
- Linkages with export promotion councils and government incentives under Foreign Trade Policy.
Achievements
- Trained thousands annually, enabling MSMEs to become first-time exporters and reducing compliance errors.
- Integrated digital tools and e-governance for broader reach.
- Boosted export culture among startups and students.
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