Jodhpuri Mojari
Why in News?
The Jodhpuri Mojari is heavily trending because the Geographical Indications Registry in Chennai officially granted it a Geographical Indication (GI) Tag (under GI number 735).
Historical Context & Origin
- Centuries-Old Craft: The tradition of handcrafting these ethnic leather shoes dates back nearly 200 years in the Marwar region.
- Royal Patronage: Originally designed exclusively for Rajput rulers and emperors, it slowly evolved into a broader community identity.
- The Jinagar Community: The craft is traditionally kept alive by the Jinagar (or Jingar) community.
- Evolution of Skill: The Jinagars were historically royal saddle maker (jeen) and sword-scabbard makers (myaan) before transition into elite shoemaking.
Key Product Features
- 100% Handcrafted: No machines are utilized; every single piece is cut, assembled, and stitched by hand.
- Natural Raw Materials: Artisans source authentic hides strictly from camel, goat, cow, and buffalo.
- Climatic Adaptability: Designed deliberately to be airy, highly flexible, and tough to complement the hot desert climate of Rajasthan.
- Artistic Detailing: Distinctly identified by rich ethnic embroidery, vibrant silk threads, or metallic zari work.
Socio-Economic Impact
- Livelihood Generation: The industry sustains over 35,000 active artisans residing in roughly 5,000 local households.
- Current Market Evaluation: The domestic trade is valued at approximately ₹100 crore, with ongoing exports hitting ₹10 crore.
- Projections for Growth: Market specialists estimate that the newly issued GI shield will help double the entire industry's business in just two years.
Legal Status of GI Tags in India
- Governing Body: Registration is handled under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry.
- Statutory Act: Governed by the Geographical Indications of Goods (Registration and Protection) Act, 1999.
- Validity Period: The certificate is legally binding for a period of 10 years, requiring standard renewal cycles thereafter.
