E-Commerce Council of India (ECCI)
Why in News?
The E-Commerce Council of India (ECCI) in news because the Internet and Mobile Association of India (IAMAI) officially launched it on July 17, 2026.
Structure and Membership
- Parent Umbrella: It functions internally under the IAMAI framework, mirroring existing bodies like the Payments Council of India (PCI).
- Prominent Founders: Prominent member firms include Amazon, Flipkart, Swiggy, Zepto, Meesho, Uber, Rapido, IndiaMART, MakeMyTrip, and Tata 1mg.
- Multi-Stakeholder Forum: The council integrates marketplaces, tech developers, direct-to-consumer (D2C) brands, logistics networks, and academic institutions.
Primary Objectives
- Unified Policy Advocacy: Serving as a central bridge to communicate consolidated industry feedback directly to government policymakers.
- MSME Market Access: Assisting micro, small, and medium enterprises (MSMEs) with digital boarding tools to scale their consumer reach.
- Consumer Trust: Establishing baseline industry best practices to increase transaction safety, digital payment trust, and responsible commerce.
- Annual Summit: The council announced plans to organize the flagship Indian E-Commerce Summit (IECS) to host ongoing global trade dialogues.
Focus Areas and Strategic Pillars
- Dual Commerce Framework: Focuses on both tangible product e-commerce and digital service e-commerce platforms.
- Supply Chain and Mobility: Dedicated to optimizing national logistics, fulfillment channels, and urban ride-hailing networks.
- Emerging Technologies: Centers efforts on incorporating Artificial Intelligence (AI) and blockchain to build secure future commerce frameworks.
- Cross-Border Trade: Streamlining export guidelines to help Indian sellers reach global marketplaces effectively.
