Anemia Mukt Bharat (AMB) Abhiyaan
Why in News?
- On 12–13 August 2026, the Health Ministry held a two-day national workshop on Anemia Mukt Bharat (AMB) with all States/UTs to operationalise the revised AMB guidelines and launch the AMB Application & Portal for beneficiary-level tracking.
- The revised guidelines, issued on 29 June 2026 by the 16th Central Council of Health & Family Welfare (CCHFW), upgrade AMB from 6×6×6 to 7×7×7 and shift focus from mere supplementation to Test–Treat–Talk–Track (T4) plus diet diversification.
- AMB is the flagship life-cycle approach programme to reduce anemia across six key beneficiary groups: children, adolescents, pregnant & lactating women, women of reproductive age, and others.
- Earlier strategy: 6×6×6 (6 beneficiary groups, 6 interventions, 6 institutional mechanisms) focused largely on IFA supplementation, deworming, and basic testing.
- 7×7×7 framework:
- 7 beneficiary groups: Adds low birth weight babies (<2.5 kg) as a new category.
- 7 interventions:
- Prophylactic IFA
- Anemia testing (Hb)
- Therapeutic management
- Deworming & delayed cord clamping
- Jan Bhagidari communication
- Addressing non-nutritional causes (e.g., infections, hemoglobinopathies)
- Eat Right with locally available iron-rich foods & diet diversification.
- 7 institutional mechanisms:
- Intra-ministerial coordination
- National Centre of Excellence & Advanced Research on Anemia
- National AMB Unit
- Strengthened supply chain & logistics
- Convergence with other Ministries
- AMB Portal & digital framework
- Monitoring via T4 approach.
- T4 approach: Test, Treat, Talk, Track – adds systematic follow-up & digital tracking to earlier Test–Treat–Talk.
- Moves AMB towards precision public health: testing-based, case-managed, and digitally monitored rather than blanket supplementation.
- Addresses non-nutritional causes and diet quality, critical for sustainable anemia reduction.
- Strengthens inter-ministerial convergence (Health, WCD, Education, Rural Development) and data-driven governance.
