'MyLIC' and 'Super Sales Saathi' Mobile
Why in News?
The 'MyLIC' and 'Super Sales Saathi' mobile applications are in the news because they were officially launched by the Life Insurance Corporation of India (LIC) on April 15, 2026.
About
- The launch, held in Mumbai, was led by M. Nagaraju, Secretary of the Department of Financial Services (DFS), as a major milestone in LIC's digital transformation journey under its DIVE (Digital Innovation & Value Enhancement) platform.
- Digital Transformation: This move marks a strategic shift for LIC to become more digitally agile and responsive to a younger, tech-savvy generation.
- Dual-Engine Model: The rollout follows a "dual-engine" strategy: one app specifically for customers and another for agents/intermediaries.
MyLIC App (For Customers)
- Portfolio Management: Policyholders can view and manage their entire life insurance portfolio in one place.
- Premium Payments: Supports instant online premium payments via UPI, credit/debit cards, and net banking.
- Paperless Services: Enables users to apply for policy loans, track policy benefits in real-time, and revive lapsed policies online.
- e-KYC Integration: Uses secure, paperless e-KYC for policy updates and new purchases.
- Digital Purchases: Allows users to explore and buy new insurance products directly through the app.
Super Sales Saathi App (For Intermediaries)
- Sales Enablement: Provides agents and marketing personnel with digital sales kits, product explainers, and AI-driven insights.
- Performance Tracking: Includes dashboards to monitor commissions, earnings, and progress toward sales targets.
- Customer Insights: Offers a 360-degree view of customers, including renewal dates and lapsation alerts.
- Automated Tools: Features automated reminders for follow-ups and integrated communication tools to connect with policyholders.
- Lead Generation: Helps capture prospects and leads from social networks using built-in digital tools.
Technical Highlights
- DIVE Platform: Both apps are powered by the Digital Innovation & Value Enhancement platform, ensuring a unified and secure ecosystem.
- AI Integration: The apps leverage Artificial Intelligence for personalized "nudges," fraud detection, and better underwriting.
- Availability: The apps are available for download on both the Google Play Store and Apple App Store.
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